Define your Ideal Customer Profile with precision using our decision tree builder. Every lead is automatically validated against your criteria, ensuring only qualified prospects enter your pipeline.
Target specific industries or exclude non-fits completely.
Enterprise, Mid-Market, or Growth-stage targeting.
C-Level, VP, Director, or specific title patterns.
Geographic filtering by country, state, or metro area.
Add your own qualification criteria and rules.
Run multiple ICPs for different products or campaigns.
See how ICP Matching works as part of the full GTM Growth System.