2026 Integration Guide

GTMS + Clay

Clay is the best data enrichment and waterfall platform in B2B. GTMS adds the signal intelligence and LinkedIn automation layer that Clay doesn't provide natively — so enriched contacts don't just sit in a table, they get reached at the right moment.

What Clay Does

Clay is the gold standard for data enrichment. Its 100+ provider waterfall pulls company and contact data from every major source, its Claygent AI researches and writes personalized angles, and its spreadsheet-native interface lets technical GTM operators build highly custom enrichment pipelines. Beloved by growth engineers and RevOps teams.

What GTMS Adds

GTMS provides two things Clay doesn't do natively: signal detection and LinkedIn automation. While Clay tells you everything about a prospect, GTMS tells you when that prospect is showing buying intent. And where Clay's output typically feeds a sending tool via integration, GTMS natively executes LinkedIn outreach and multi-channel sequences — no extra stitching required.

How Clay + GTMS Work Together

Use Clay to build and deeply enrich a target account list — firmographics, technographics, and AI-researched personalisation angles

Export enriched contacts into GTMS and let signal intelligence identify who is showing active buying signals this week

GTMS uses Clay's personalisation data as sequence variables — so outreach is both signal-triggered AND individually tailored

LinkedIn automation in GTMS reaches prospects where email alone doesn't land

Engaged contacts flow back into Clay or your CRM for ongoing enrichment and lifecycle tracking

Example Workflow

Clay

Build a target list with 100+ provider enrichment — technographics, headcount, tech stack, recent news, and Claygent-written personalisation notes

GTMS

Import enriched contacts. GTMS scans for buying signals and surfaces who is actively in-market this week based on LinkedIn behavior and intent data

GTMS

Launch sequences using Clay's personalisation data as variables — the message feels researched because it is, and the timing is signal-driven

Clay / CRM

Meeting booked. Contact record flows back into Clay for post-deal enrichment or into your CRM with full signal history attached

Best For

Technical GTM operators and growth engineers who already use Clay for enrichment and want to activate that data with signal intelligence and LinkedIn automation — without bolting on yet another sending tool.

The Bottom Line

Clay and GTMS are purpose-built for different parts of the outbound workflow. Clay is unmatched at data depth and enrichment. GTMS is unmatched at signal detection and multi-channel execution. Together they cover the full pipeline from 'know everything about this prospect' to 'reach them at exactly the right moment.'

Try GTMS alongside Clay

Add signal intelligence and LinkedIn automation to your existing stack. Setup takes minutes.

See Plans & Pricing

GTMS + Apollo GTMS + ZoomInfo

How Clay + GTMS Work Together

Use Clay to build and deeply enrich a target account list — firmographics, technographics, and AI-researched personalisation angles

Export enriched contacts into GTMS and let signal intelligence identify who is showing active buying signals this week

GTMS uses Clay's personalisation data as sequence variables — so outreach is both signal-triggered AND individually tailored

LinkedIn automation in GTMS reaches prospects where email alone doesn't land

Engaged contacts flow back into Clay or your CRM for ongoing enrichment and lifecycle tracking

Example Workflow

Clay

Build a target list with 100+ provider enrichment — technographics, headcount, tech stack, recent news, and Claygent-written personalisation notes

GTMS

Import enriched contacts. GTMS scans for buying signals and surfaces who is actively in-market this week based on LinkedIn behavior and intent data

GTMS

Launch sequences using Clay's personalisation data as variables — the message feels researched because it is, and the timing is signal-driven

Clay / CRM

Meeting booked. Contact record flows back into Clay for post-deal enrichment or into your CRM with full signal history attached